E-COMMERCE REPORT: 360° Rotating Appeal
The New York Times, Bob Tedeschi
New York, NY - Monday, November 29, 2004

Shopping sites offer new features for high-speed users and get surprisingly few complaints from dial-up users . (article title in print version)
Excerpts from the article:

According to surveys by Nielsen/NetRatings, 53 percent of home Internet users had high-speed connections last month. July was the first month when high-speed users eclipsed dial-up users at home. The firm has collected such data since 1999. For many of the Web's largest retailers, Mr. Cassar added, broadband users make up a vast majority of visitors.
Not only do those visitors browse more, but they also spend more, according to Paul Gainer, who oversees merchandising for a Disney Web site, Disneydirect.com, and catalog division. The site recently introduced a feature that lets consumers browse through about 30 of Disney's more expensive items using a 360-degree rotating image.
On the product detail page for the $78 Mickey Movie Magic Hourglass Snowglobe, for instance, is a button offering both zoom views and a 360-degree view. The image rotates fully in a few seconds on a high-speed connection. Using a dial-up connection, the process takes at least five times as long.